Many highly successful companies never start up in Japan, or only enter the Japanese market through a distributor, because they fear the Japanese business culture. This is often the result … Read more
Corporate marketing is an essential lever for any company wishing to increase its visibility, attract new customers and retain existing ones. In this article, we’ll explore the best marketing strategies … Read more
Event marketing is a powerful strategic tool for boosting brand communication and stimulating consumer engagement. It involves organizing events, animations or special activations to create an immersive experience around a … Read more
When you decide to start yourown business, it’s essential to put in place a solid, well-thought-out strategy. The first step is to clearly define the company’s objective, identify the target … Read more
Dematerialization has become a necessity in many companies, and human resources management is no exception. Mypeopledoc is one of the innovative solutions facilitating this transition, offering a collaborative platform focused … Read more